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Restricting Pharma Reps Contact with Docs Decreases Prescriptions


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Implementing policies that regulate pharmaceutical sales representatives’ interaction with physicians may reduce prescription of promoted drugs

 

A new study, published in JAMA, explores the relationship between policies regulating pharmaceutical sales representatives’ interactions with physicians and prescribing behavior. The results of the study, analyzing data from over 16 million prescriptions, indicate that enacting policies that restrict sales representatives’ contact with physicians is associated with a decrease in prescriptions of the drugs promoted by those sales representatives.

 

https://www.madinamerica.com/2017/05/restricting-pharma-reps-contact-docs-decreases-prescriptions/

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