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The Marketing of Aropax in Australia and the A Plus Project


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Well, my Aropax starter pack from 2002 arrived in the post. It's a DeLorean trip back to 2002 folks and an insight into how GlaxoSmithKline Australia promoted the use of their wonder drug. For those that don't know, Aropax is the brand name used in Australia for Seroxat, which, confusingly, is known as Paxil in the US and Canada.

The information that came with the starter pack is full of... let's just say misleading information regarding reasons why the patient was depressed.

I've shot a short video that explains it better. I'll upload some photo's of the pack soon.

VIDEO HERE
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fid, did you just order this starter pack? Is it something they're still handing out?

This is not medical advice. Discuss any decisions about your medical care with a knowledgeable medical practitioner.

"It has become appallingly obvious that our technology has surpassed our humanity." -- Albert Einstein

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No. A contact of mine from Aus sent it to me for research purposes. Apparently there are only 5 of these left in circulation. It's something Glaxo seem to want to bury...a bit like their pediatric studies.

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